Skilled talent
We work every day to develop differentiated solutions, combining consumer insight, technology and industrial capability to respond with agility to evolving market trends.
We promote an open and collaborative innovation model that enables us to accelerate solution development and reduce time to market for our customers.ime to market para nuestros clientes.
R&D Projects Committee. Consisting of a group of scientific, marketing and product experts who are in charge of standardising processes, documentation and implementation, as well as for monitoring and final delivery of the projects.
Collaborative Research Projects Committee. At Cerealto we encourage applied scientific knowledge through collaboration programmes with Universities, Food Research Centres and technology companies in the industry.
Innovation projects
Furthermore, our R&D&I specialists have worked on developing tools to promote technological surveillance, knowledge-sharing, open innovation, people motivation and creating new business opportunities such as:
Open Forum
Design Thinking and Synectics Method
Innovation Journey
Innovation Day
We actively participate in the following workgroups
Food4Life by FIAB
‘Open and Collaborative Innovation Platform’ (PIA) by AECOC
Produlce
We have strategic innovation platforms grouped into four areas of interest: consumers, wellbeing, competitiveness and sustainability.
Product improvement
Centered on innovation, we continuously enhance and refine our products to align with evolving consumer demands, addressing specific nutritional requirements and promoting a healthier lifestyle.
Our product range includes organics, high-protein options, reduced-fat, low-salt, and/or low-sugar offerings, as well as products featuring superfoods and ancient grains.
We are also also pioneers in the development of products with artificial intelligence. We developed an algorithm that allows us to collect and analyse millions of pieces of data on new trends, interpret the emotions behind each product and make market launches more likely to succeed.
Trust
Our customers’ trust is one of our most valuable assets and we strengthen it every day through confidentiality, close collaboration and reliability.
We work alongside our customers as a strategic partner, ensuring close collaboration and continuous dialogue throughout every stage of development.
