Business model
Customer centric
We are consistently dedicated to enhancing the quality of our services, starting from our production plants and extending all the way to the final delivery of our products to customers. Our commitment is to not only meet but also exceed their expectations, while proactively anticipating their evolving needs.
How do we achieve it?
We nurture the customer’s brand as if it were our own
We innovate and create cutting-edge, secure products while adhering to the most rigorous quality standards and maintaining strict confidentiality processes.
We guarantee operational excellence
We adapt to our customers’ production requirements.
We forge long-term strategic partnerships
Every day we strive to ensure that we strengthen all the know-how and control we have acquired over more than 30 years of business through the value chain of our product families.
Vision
To use the best products from cereal for all consumers in a society that values us because of what we are and what we do, and which wants us to always exist.
Mission
We are passionate about transforming cereal into excellent, novel foods that are affordable for everyone, working in close cooperation with our customers and favouring the development of our workers and local farmers and suppliers.
Values
A positive attitude, results-oriented mindset, teamwork, consumer-centric approach, and unwavering commitment embody our present values.
Positive Attitude
This is the way we see the world.
We turn problems into opportunities, and we look at things optimistically and enthusiastically, passing on this passion to others.
Results oriented
This is how we approach our action.
We focus on what is important and we are efficient.
We do what we say, and we say what we do.
Teamwork
This is how we are united.
We all pull together as a team in the same direction, sharing goals and building synergies.
Consumer centric
This is the rationale behind our daily work.
Customer and consumer satisfaction is at the centre of all our decisions.
Commitment
This is how we feel.
We are involved, we believe, take on responsibilities and we are proud to belong.
Positive Attitude
This is how we see the world.
We turn problems into opportunities, and we look at things optimistically and enthusiastically, passing on this passion to others.
Results oriented
This is how we approach our action.
We focus on what is important and we are efficient.
We do what we say, and we say what we do.
Teamwork
This is how we are united.
We all pull together as a team in the same direction, sharing goals and building synergies.
Consumer centric
This is the rationale behind our daily work.
Customer and consumer satisfaction is at the centre of all our decisions.
Commitment
This is how we feel.
We are involved, we believe, take on responsibilities and we are proud to belong.
