Vision
To increase our turnover with a relevant strategic customer base that offers us great growth potential, with a special focus on nutrition and a firm commitment to innovation, specialisation in the categories of biscuits, snacks, cereals and pasta, a balance between retail and B2B customers, and a sustainable financing model.
Values
There are values that are very much part of our identity that define us today, such as positive attitude, results orientation, teamwork, customer orientation and commitment.
We want to be globally recognised as people passionate about transforming cereals into excellent and innovative foods, working with our clients, colleagues, farmers and local suppliers to develop accessible products that meet consumers’ current and future needs.
Seeing as the company context has changed, we are undergoing an in-depth review process of the culture and leadership model that we need to achieve our goals. Nonetheless, there are certain values that are unique to our identity and which define us at present such as consumer focus, passion, innovation, efficiency, trust and teamwork.
Our Values
Positive attitude
It’s our way of seeing the world.
We convert problems into opportunities and view things with optimism and excitement, conveying passion.
Results
focus
It’s how we focus on action.
We focus on what’s important and act efficiently.
We do what we say and say what we do.
Teamwork
It’s our way of being united.
We all pull in the same direction, sharing objectives and generating synergies.
Consumer
focus
It’s our purpose
Customer and consumer satisfaction lies at the heart of all our decisions.
Commitment
It’s our way of feeling.
We get involved, trust, assume responsibilities and feel a sense of belonging.
Positive attitude
It’s our way of seeing the world.
We convert problems into opportunities and view things with optimism and excitement, conveying passion.
Results
focus
It’s how we focus on action.
We focus on what’s important and act efficiently.
We do what we say and say what we do.
Teamwork
It’s our way of being united.
We all pull in the same direction, sharing objectives and generating synergies.
Consumer
focus
It’s our purpose
Customer and consumer satisfaction lies at the heart of all our decisions.
Commitment
It’s our way of feeling.
We get involved, trust, assume responsibilities and feel a sense of belonging.
