On 29 October, Cerealto had the opportunity to participate as a preferred supplier in an innovation event hosted by our customer General Mills.

Held at the company's headquarters in Minneapolis, USA, and attended by us and other North American suppliers, the event was accredited to more than 250 people from different parts of General Mills (Marketing, R&D, Sales, Purchasing, etc.) who were able to see first-hand Cerealto's capacity for innovation and learn more about all its technologies.

This innovative event format is designed to help all areas of the customer's business make decisions about launching new projects with their suppliers.

During the working day, the Cerealto team presented up to 20 innovative concepts and dozens of real prototypes for each of them, based on the client's different brands (Nature Valley, Old el Paso, Cheerios, etc.) and the different consumer profiles of each of them. Both the preliminary work to prepare the ideas and the development of the prototypes were entirely developed by our R&D teams and had a huge and very positive impact on the client.

We are very proud to be able to attend conferences such as these, which open the doors to potential new projects for their brands and the generation of new business opportunities for Cerealto.