Madrid, 3rd March, 2020.- Cerealto Siro Foods has announced the appointment of Daniel Myers as a member of its Advisory Board. With a professional career of more than 40 years, Myers has held the position of Executive Vice-President of Global Supply Chain for Mondelez and Kraft Foods and was the Global Vice-President for Product Supply for P&G.
Myers is a chemical engineer that has worked in 54 countries in all phases of the supply chain. With his extensive experience and knowledge on the sector and the American market, Myers will lead the expansion of Cerealto Siro Foods’ international B2B business. Daniel will particularly focus on opening the US market, one of the key countries for the company’s expansion in the coming years.
Cerealto Siro Foods is moving forward with the implementation of its 2030 Strategic Plan, which aims to achieve a turnover of 2 billion euros by 2030, concentrating on strategic customers of international importance and becoming the leading producer of cereal-based food products for customers in the retail and B2B sectors.
The Advisory Board of Cerealto Siro Foods, chaired by Juan Manuel González Serna, is completed by Lucía Urbán (Vice President), Luis Ángel López (CEO), Pedro Navarrete González-Bueno, Jordi Vilà i Bosch, Antonio J. Fernández Álvarez, Xavier Orriols and José Miguel Isidro.
About CEREALTO SIRO FOODS
CEREALTO SIRO FOODS, born from the integration of Siro and Cerealto, is a multinational family company that manufactures food products, with a strategy focused on the manufacture of cereal-based food products for customers in the Retail and B2B sectors, with a high dose of innovation and high potential for development in multiple markets.
The Group has a consolidated turnover of more than 575 MM euros, currently has a team of more than 4,500 people and a production of 374,000 tons per year, in 15 production centres located in Spain, Portugal, Italy, United Kingdom and Mexico, as well as commercial offices in the USA.
With a planned investment of 120 million euros until 2023, its business model is focused on the consumer, innovation in products and processes and operational excellence. It is also a benchmark in the integration of people at risk of social exclusion, who account for more than 12% of the workforce, and in the implementation of the circular economy in the agri-food industry.
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