Cerealto Siro Foods will invest more than 40 millions euros over the next three years to improve its competitiviness

The new owners share their plan for the next three years with the workers of all their factories in Spain.
The company will focus on improving its competitiveness and achieving profitability on the axes of quality and innovation.

Cerealto Siro Foods (CSF) has started today a round of presentations with the colleagues of all its work centres in Spain with the objective of informing them of the transformation process in which the company is immersed after the entry of the new owners, Afendis and Davidson Kempner, and to share its plans for the next three years.

The Executive Chairman, Cem Karakaş, has conveyed to the staff “his confidence in the future of the Company and its colleagues and the need to implement measures that guarantee the competitiveness, profitability and viability of the business in the short term in order to become the benchmark supplier in the industry, based on the axes of quality and innovation”. To this end, the company plans to invest more than 40 million euros over the next three years to guarantee improvements in quality, food safety and operational efficiency, as well as innovation, cost improvement and energy efficiency.

Over the next few days, management will hold a total of six meetings. The first two took place today in Venta de Baños (Palencia).

Since the new ownership took over in June, and after having reached an agreement with all the plants for the implementation of a Competitiveness Improvement Plan, all the Company’s efforts are focused on guaranteeing the competitiveness and improving the future profitability of Cerealto Siro Foods.

Rut Aranda, member of the Executive Committee and Javier Leal, Director of Operations, who have also participated today in the first meetings with the colleagues, will accompany the Executive Chairman, Cem Karakaş in all the planned sessions, in which the colleagues have the opportunity to listen first hand to the Company’s plans, as well as to raise their doubts and concerns. The Company thus begins a new stage marked by transparency in which it trusts in the involvement and collaboration of all its people.