Madrid, 23 May 2019. According to the Corporate Reputation Business Monitor (Spanish acronym: MERCO), the newly formed Cerealto Siro Foods – a global company in the agri-food sector resulting from a recent merger between Grupo Siro and Cerealto – entered the general ranking of the top 100 companies with the best reputation in Spain at number 90, the eighth-ranked from the agri-food sector.
The Group Chairman, Juan Manuel González Serna, was again recognised among the top executives with the best reputation in Spain, standing 59th in the Merco Leaders ranking.
The position achieved by Cerealto Siro Foods reflects the market’s backing for the recent merger and the confidence from stakeholders in the company’s new strategy, which is focused on innovation, international growth and specialisation in its core business categories, among other aspects.
MERCO is the benchmark business monitor in Spain and Latin America, evaluating corporate reputations since 2000. Now in its tenth edition, a total of six assessments, 25 source of information and interviews with over 47,000 people, including executives, financial analysts, public authority figures, consumer associations, trade unions, NGOs, the academic sector and journalists, were taken into account; to evaluate the economic results from the companies, the quality of their commercial offer, action in terms of ethics and social responsibility, their capacity to innovate and their global scope were also considered.
About CEREALTO SIRO FOODS
Set up following the merger of Grupo Siro and Cerealto, Cerealto Siro Foods is a multinational food product manufacturer for retailers and food brand companies.
The new group reported consolidated data at year end 2018 of 600 million euros in turnover and production of 400,000 tonnes. It currently employs approximately 4,800 people at 17 production centres in Spain, Portugal, Italy, the United Kingdom and Mexico, as well as a sales team in the United States.
The company is strongly committed to development in the communities where it operates and the inclusion of people at risk of social exclusion, who account for more than 12% of the workforce.
For more information, please get in touch with:
Julia Gallego Antolín
Head of External Communication for Cerealto Siro Foods