Cerealto acquires Mondelez International factory in Mem Martins
August 8, 2016
Cerealto acquires two factories in Spain
May 2, 2017
A turnover of €93 million, an EBITDA of €4.2 million, a production volume of 71,000 tonnes with the incorporation of over 300 new people.
In 2016, Cerealto achieved a turnover of €93 million and an EBITDA of €4.2 million. Aligned with its international expansion strategy, Cerealto attained a total production of 71,000 tonnes and incorporated over 300 new people.
“Thanks to the trust that our clients have placed in us and the commitment of our people, 2016 was a year of expansion and consolidation for Cerealto”, claimed Cerealto’s CEO, Rut Aranda.
The Company reached an agreement with Mondelēz for the acquisition of its biscuit factory located in Mem Martins (Portugal), beginning the manufacturing of gluten free products in Worksop (United Kingdom) and formalising a deed of sale for the acquisition of Pastificio Mediterranea (Silvano d’Orba, Italy), which they expect will be realised in 2017.
In line with the Company’s claim of ‘always exceeding customers’ expectations’ by offering them innovative and top quality products, during 2016, Cerealto launched 221 new products, 17 of which were considered breakthrough innovation. Likewise, Cerealto consolidated its market intelligence teams in the United Kingdom and Mexico, which has allowed them to capitalise its knowledge on consumers, markets and categories and to increase its capacity to innovate. Additionally, the Company invested €3.5 million in research and development, which represented a 3.76% of its total turnover.
“In 2016, Cerealto demonstrated a real entrepreneurial spirit and drive”, said Rut Aranda, explaining that the Company allocated €46 million for the development of new projects, the integration of operations in Mem Martins (Portugal), the construction of the factory in Worksop (United Kingdom) and the acquisition of new technologies in Tepeji (Mexico).
Moreover, Cerealto adopted a new organisational structure to become more flexible and adapt their ways of working to its clients in each region, in the attempt of becoming a real ‘glocal’ Company.
During 2016, Cerealto renewed its commitment to society, through its adherence to the Global Compact and its ten principles.
Last year, the Company attained a 72% of local raw materials and packaging suppliers. ‘We are working with them as an integral component of the value chain, to ensure quality and food safety, while promoting their adherence to our Code of Conduct’, said Rut Aranda.
Regarding the environment, Cerealto incorporated the carbon footprint calculation into its new plants in Tepeji, Mem Martins and Worksop with the intention of understanding the global picture and implementing programmes to reduce it in all its factories and businesses.
To find out more about the Cerealto’s performance in 2016, download its Annual Report by clicking on this link.
